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We observe that consumers experience an overload of nutrition information - often with contradictory facts about “the right” diet. Wrong and misleading nutrition information on millions of blogs and social media feed the consumers' confusion.

"In daily mails or direct messages from our almost 22K followers on Instagram, we observe the necessity for more scientifically based content, written in people’s everyday language.“ Jan Rein, Nutrition Scientist, Influencer and Blogger

Our experts observe that consumers increasingly make their food choices based on criteria such as sustainability and environmental impact. Furthermore, consumers prefer to purchase food products with little to no packaging, ideally from local and social businesses. They also increasingly choose regionally and seasonally grown fruits and vegetables and some of them even grow fruits and vegetables themselves at home or in community spaces.  

“I work in clinical and sports nutrition. In both areas the interest in plant-based, sustainable diets are, increasing.” Dominik Machner - Sports, Health and Performance Scientist, Pain Therapist

„In social media and among our almost 22 K followers, environmentally-friendly and fair consumption is almost an obligation.” Jan Rein, Nutrition Scientist, Influencer and Blogger